Author: Glen Gould

Distribution: what is it? What does it even mean to distribute and what’s the importance of distribution? We’re taking a step back in this short snippet of the Gene Pool and breaking down what that means and what’s changing…

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Todd Herman, Author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, dropped by and shared some of his knowledge on shifting your mindset and changing perspectives. Tune in to hear what he had to say on this snippet of the Gene Pool and let us know what you think in the comments below…

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Cut #66: Shear GENEIUS is back at it again! In this episode, Billy gets tactical and breaks down what makes sense when it comes to 1-to-1 sales. We even give you the super simple formula we use every single day to generate inbound HOT leads and customers.

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Would you treat someone you just met the same way you would your mom? No, probably not. So, why do we talk to customers all the same? It’s important to talk to your customers differently when it comes to your relationship with them. In this snippet of a Gene Pool training call, Billy breaks down and simplifies the importance of talking to your customers and how you can use this special tactic on Facebook to advertise to different audiences.

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Don’t let people have the chance to forget about you. Let them get to know you through your steady stream of content. In this short snippet of the Gene Pool, learn how to be just as recognized as leading names like Gary Vaynerchuk, Tai Lopez, Will Smith, and more….

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Would you like to know when to hire and when to fire? YES. Everyone does! You’d be surprised to know the importance of each member of your team or organization. Let us break it down for you in this video…

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You will NEVER get ahold of 100% of your leads… Scary, right? So, what can you do TODAY in order to boost up your sales, get a better cost per lead and even a better cost per customer acquisition…

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Cut #67: In this episode of Shear GENEIUS, Billy shares the importance of utilizing your low ticket items in your business – best practices, how to engage and why you should always take care of your people…

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Have you ever searched for a new pet toy online? You spend hours clicking into different stuffed animals, tennis balls, and whatever else you find through Google – but you aren’t sold just yet. Hours later, you see those same exact products following you over Facebook, Instagram, Google and maybe even YouTube… Weird, right? Well, what if we told you that YOU, too, can do the same thing with your product and/or service and follow YOUR customers around the internet? You’re in for a treat… In this snippet of the Gene Pool, Billy breaks down RETARGETING (also known as “remarketing”) what it means, how we use it and quick tips on doing so.

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What makes up a Facebook ad? There are 3 elements of a Facebook advertisement. Billy breaks down these components and why each part matters.

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