David Ledgerwood, known as Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Throughout his career, Ledge has closed over $40M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures.
He’s also the co-host of the Leaders of B2B podcast.
During the show we discuss:
✅ “You need Sales, not a VP of”
✅ “Sales cures all”
✅ Reflecting branding on every sales call
✅ The reasons why sales programs fail
✅ Common sales mistakes
✅ Effective sales strategies
✅ Why sales and marketing functions must work together
✅ Training people to be comfortable on hearing “no” regularly
✅ Times to follow up with prospects
✅ Commission, salary, or both for salespeople
✅ Sales goals
✅ Secrets to growing your revenue
Show resources:
👉 https://add1zero.co/
👉 https://www.linkedin.com/in/davidledgerwood/
👉 leaders to b2b.com
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